If you want to do business online you need to
publish an ezine. If you have a website you need to establish
a newsletter/ezine to go with it. You can't have one without
the other. An ezine will allow you to establish a mailing
list and obtain the email addresses of your site's visitors
and establish a relationship with them. Maybe they won't buy
from you the first time they visit your site, but down the
road after they get to know and trust you through your ezine,
Your ezine needs to be related to your website.
Take my ezine MerlesMission
for example the theme is webmaster freebies and that's the
kind of thing my ezine includes. It's all about goodies for
people who build and run their own sites. If you had a pet
store website you might produce an ezine with dog and cat
care tips for pet owners.
You need to publish at a minimum of once a month
but even better is twice a month. Anymore then that you'll
drive people nuts any less they'll forget who you are. Make
sure you pick a regular publishing schedule and stick to it.
Don't just send it out whenever you feel like it, bad, very
There are many ways to host a list. You can
download a script and do it yourself or you can use a third
party service to host your list for you. Some you'll find
for free and others will cost you monthly. If you're just
starting out a free service will work fine but just be aware
most of them will put an ad at the top of every one of your
ezines that you send out. A small price to pay for free.
Once you get a large enough subscriber base
you'll be able to sell ezine ads. Standard is a minimum of
1,000 subscribers before you sell ad space. There is usually
a top ad which you can charge a little more for and regular
classified ads which are a little cheaper. Some ezines even
sell solo ads which are stand alone mailings with no other
content, just an ad. If you do solos take my advice and send
no more then 2 a month or you'll piss people off and lose
a lot of your subscribers.
Exchange: A professional service hosted by
Topica which will host your list according to your needs.
Factory: Helps companies like yours build superior
customer relationships with sharp, targeted permission e-marketing
tools. A start-to-finish e-mail marketing solution, EmailFactory
offers you every tool you'll need to achieve your unique marketing.
Groups: Another free service offered by Yahoo. Keep
in mind they will put an ad at the top of everyone of your
mailings. Reliable and great for any beginner.
Handbook of Ezine Publishing: If you're new to ezine
publishing there's lots to learn. Start with the basics and
learn as you go. This site will teach you how.
Yes, if you're going to publish you should write your own
articles but from time to time it's ok to use guest articles.
Browse thru hundreds here for your free use.
If you write articles you can archive them here for other
publishers to use or you can browse through the archives and
find articles to use in your own ezine.
E-zine Publishers Interviewed: Free E-book containing
interviews by 50 of the top online ezine publishers featuring
great tips that will help you become more of a successful
to Write Ezine Ads That
Guarantee Results: Ezine advertising is a great way
to hit your target market but your ad needs to grab the reader's
attention and pull them in. Download this free e-book that
will tell you how to write award winning ads that will improve
Learn about ezine advertising, ezine promotion, content creation,
and more in this daily column on email newsletter publishing.
Mail: Why use a thrid party to host your mailing
list when you can purchase this awesome script for under 100.00
and install it on your own server. Loaded with features.
Mail: Mojo Mail is an intuitive, web-based e-mail
list management system, which runs on any hosting account
that can execute custom CGI scripts. Free.