Hi Kids, Ahhhhh Saturday a day of rest and relaxation. Maybe for some
but not for me. You know what they say, there's no rest for
the wicked. Onward and upward. I hope you'll get to have some
fun today. If it's not on your "to do" list make
sure you add it. Life's too short not to enjoy yourself at
least If you haven't checked out Jim Edwards "Friday Night SmackDown" you don't know what you're missing. Jim picks a weekly target and let's em have it no holds barred. http://www.fridaynightsmackdown.com/ This guy is not only a great Net Marketer he's also very funny. If you've never listened to one of his audio ezines check it out. You can thank me for it later. I was at work the other night and someone said to me "Have a Happy Thanksgiving". That cut me totally off guard. Can you belive it's almost here. Before you know it we'll all be up to our ears in dead turkeys and mashed potatoes. Seems as if we were all just basking in the warm glow of summer now it's off to the holiday's. Pay attention or you might miss all of the excitement. As you know I usually run my own articles in this ezine but from time to time I do run guest articles when I haven't been creative or I'm just running short on time. Today you'll see a guest article but don't fret I have some great new stuff in the works. If you haven't been over to our site's discussion
board you might want to join in on the fun. I'd love to hear your comments over at our discussion board. This week's winner for a free ad is....John Mulligan of For your own chance to win fill in the survey. You'll find the link at the very bottom of this ezine. A winner is pulled twice a month. Enter now. Thanks for joining me, let's get to the good stuff. If you have any comments you can send them to Me.
Merle http://www.MerlesWorld.com
Ad Groups Urge Congress To Pass Anti-Spam Law MS Offers Bounty on Hacker's Heads FTC Blocks Pop-Up Spam Scam The California Catch-22
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"How to Create and Send HTML Email "
© 2003 Herman Drost
Until recently text-based email was the most popular way to communicate, however with the advent of html email you can now create and send beautiful graphics, create clickable links and use interactive forms.
HTML email can have the same appearance as a web page. You can include your favorite photos, create colorful newsletters or charts for your friends or business associates.
It's now often used as a valuable tool in email marketing campaigns.
HTML email has now surpassed text-based email in popularity.
Read this survey on email format preferences and and programs.
http://www.wilsonweb.com/wmt8/email_format_preferences.htm
Let's first point out the pros and cons of sending html email before we get into how to create it.
Pros of using html email
* Visually appealing
* Able to include graphics, icons, clickable links, different
fonts, interactive forms.
* Increased interactivity with your customers.
* Mostly used by advertisers, however more consumers
are using html email as they switch to faster connections.
* Ads can be more effective in HTML
* Most of the popular email clients now support html email
(ie Outlook Express, Outlook, Eudora, Netscape Communicator,
Hotmail,Rocketmail, AOL, Yahoo, Web TV).
Cons of using html email
* Slow loading due to downloading of graphics
* Takes up more space in your email client
* Not all computers support html email
* Users may not have the required bandwidth or may have download
quotas set by their ISPs.
* Hackers can send viruses, trojan horses embedded in html
email.
* Users may turn off the option to receive html email, or
use filters to quarantine it.
How to create a simple html email
1. Open your favorite html editor ie FrontPage, Dreamweaver
(you can also use MS Word 97 or 2000 but it tends to
bloat the code a little) to create your email.
2. Always use absolute URLS for your graphics
(ie http://www.ihost-websites.com/images/header.gif).
3. Graphics (ie images, icons, fancy fonts) must be stored
on a web server to correctly appear in email software -
you could save it as an attachment, however most folks
will not open the attachment especially (and delete it) if
it's from someone they don't know.
If you don't want to use graphics, you can use colored
tables for different sections (ie header, masthead,
contact information and footers).
4. Name and save the page you have created
(ie html-email.htm).
5. Open your Email Software - in outlook express (since
it's the most popular) go to create mail - insert - text
from file - scroll to your saved html page.
You are now ready to send your html email.
6. Email a test to yourself before your send it to your
subscriber list. You may want to send it to your friends
who have different email programs so you can be sure most
of your subscribers can read it on their computers.
7. Once you have created an attractive html page or
newsletter,save it as a template. Now you can just open
the template whenever you want to send html mail and most
of the work will be done for you.
HTML email is still rather new, but it is a great marketing
tool if used properly. The key is to test, test , test to
see if your subscribers prefer it over text based email.
If you are unsure your subscribers can read html email,
then offer both text-based email and html email, to cater
to both audiences.
In my Part 2 of this article, I will discuss "How to
create
and send an html email form" to increase the interactivity
with your subscribers and boost the response rate in your
email marketing campaigns.
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Herman Drost is the author of the NEW ebook
"101 Highly Effective Strategies to Promote Your
Web Site"http://www.isitebuild.com/web-site-promotion
Subscribe to his "Marketing Tips" newsletter for
more original articles. mailto:subscribe@isitebuild.com.
You can read more of his in-depth articles at:
http://www.isitebuild.com/articles
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SamSpade
If you need to do something with an IP address you need
SamSpade. Look up who owns the ip, see if it's on the
blackhole list, traceroute, reverse DNS and much more
fun tests to do with IP's.
-------
Link Checker
It can be a real pain in the rear trying to keep the
dead links from invading your website. Use this
free online checker and you'll know at a glance
just where the dead weight is so you can fix it.
http://validator.w3.org/checklink
--------
Browser Cam
The problem with designing websites is you never know
how it's going to look on other platforms or browsers.
I mean you could drive yourself nuts trying to figure
it all out. Enter Browser Cam. See how your web pages
look like on a Macintosh, on Linux, on Windows, in
any version of Netscape or Explorer, in AOL and more.
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Useful Tips
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Windows XP- Online Picture Function
Most people don't know that Windows XP allows you to easily post your photos online. Here's how to do it:
1) Open my pictures and select the pictures to
be uploaded.
2) Click the folder button and choose "publish
selected items"
4) The wizard then searches for available online
publishing services which are free. Pick one and
you're on your way to viewing your photos online.
"Only $10.00 to Advertise?"
Sure you can, at EzineAdAuction.com it's EASY!
You'll reach Thousands of prospective customers in
the process.Why Waste hundreds of dollars on
advertising when you can test your ad campaigns
so inexpensively with us. The answer for a "small
ad budget". Click Here to start Saving..
-------
Ken Evoy- Radio Interview
"On Friday, November 7, 2003 at 11:30 PM, Eastern Time
in North America, tens of thousands of listeners around
the globe spent 90 minutes with Ken Evoy, founder of
SiteSell.com and Peter Anthony Holder in a first-of-its-
kind local radio interview that was streamed globally,
right to each listener's computer."You can listen to
it
live at the link below.
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If you'd like to swap ads with this ezine please send your
requests to mailto:adswap@merlesworld.com
Please include
your ezine name and the number of subscribers.
-------------------
=> Dog Chewing the Sofa? Puppy Eating Your Shoes?
A Master Trainer answer your questions every week. Read
about training solutions - "Hero Dogs" - breed characteristics.
Learn "Proper Pack Mentality and Protocol" - Subscribe
now to
"Bark 'n' Scratch!" mailto:subscribe@Master-Dog-Training.com
=> http://www.Master-Dog-Training.com
--------------
ATTENTION: Small Online Biz Owners!
If you're trying to market your Website and are not
sure where to turn, subscribe to MC Promotions Press
Newsletter and get the information you need to be a
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Sites that will help you. Little known advertising
tricks.....and much more. Start increasing traffic
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http://www.MCPromotionsPress.com
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Email Cloaker
"A huge portion of the sp#m you receive is the result
of
sp@mbots scanning web sites, email signatures and newsgroup
posts for email addresses. john@doe.com is an easy pattern
for them to look for and so-called "encoded URLs,"
besides
offering no real protection, can't be used in email messages
or newsgroup posts. You need to have contact information
available, but providing it leaves you vulnerable. What
can you do? Cloak your email address! Instead of an
identifiable email address, change it to a website
address that's easy to use and impossible to scavenge."
---------
RapSheets
Are you sure your new boyfriend isn't a criminal? Now you
can
know for sure by paying a small fee to do a background check
on them. Perfect for individuals or businesses.
http://www.rapsheets.com
---------
BlogRolling
"BlogRolling is a one-stop linklist manager for your
blog or
journal, helping you manage your ever-evolving linklist
with ease. There are a lot of tools out there to help you
blog without getting your hands dirty - but managing your
linklist still means having to crawl through the HTML in
your template every time you want to add or remove a
link. No more! Now it's as simple as clicking a link or making
a pit stop at BlogRolling."
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Ezine4Hire.com
Have you been wanting to publish an ezine but just
don't have the time? Now you can hire Ezine4Hire to
do it for you. Offering low-cost, quality newsletters on
a weekly, bi-weekly, or monthly basis. If you don't
mind paying someone else to do it for you this is a
great idea.
-----------
QuickStart Lesson in RSS
http://rss.lockergnome.com/resources/articles/quickstart.phtml
---------
Do You Write Articles?
If so why not submit them to one of the largest article
databases online today. Imagine Free exposure of your
work, as it's reprinted in ezines and websites across
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Google Deskbar
"Google Deskbar enables you to search with Google from
any application without lifting your fingers from the
keyboard. Installs easily in your Windows taskbar."
Key Features: Search using Google, even when your
browser isn't running Preview search results in a small
inset window that closes automatically "
http://toolbar.google.com/deskbar/
------
DB Power Amp
"dBpowerAMP Music Converter (dMC), is one of those must
have utilities, indispensable for converting audio files from
one format to another:"
-Rip (record) from Audio CDs,
- Edit ID Tags & Display Track Info,
-Preserve ID Tags on Conversion,
-Huge range of Codecs - mp3, mp4, Windows Media Audio
-(wma), Ogg Vorbis, aac, Monkeys Audio, FLAC and many
others,
-Record from LPs or anything,
- 100% Free
----------
MAILFILER
"MailFiler is a seamless addition to Microsoft Outlook
2000/02/03 which organizes your Inbox, handles your
bulk and junk mail, tracks your messages, files them,
notifies and alerts you and then and lets you rapidly
retrieve them."
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Well, that wraps it up,once again thanks for joining me. If
you have any comments please send them to comments@merlesworld.com
or visit the site.
For advertising rates for this ezine send...mailto:advertising@merlesworld.com
Current subscriber base is over 4,500- My list is clean as all email addresses are removed the very first time they bounce. Back issues can be reviewed here...http://www.MerlesMission.com
If you are not a subscriber and would like to be send mailto:subscribe@merlesworld.com
For great web hosting or if you're in need of a programmer
contact mailto:DavidBlack@SiteDesignandHosting.com
.He's wonderful and an expert at what he does. Tell him
"Merle" sent ya.
P.S. I am currently in need of testimonials for this ezine.If
you enjoy it please let me know. Send to mailto:testimonials@MerlesWorld.com
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If you haven't yet filled in the subscriber survey, get your free gifts by doing it now..and be entered into a drawing for a free ad in this ezine. Winner pulled twice a month. You'll find the survey at:http://www.advancedsurvey.com/ when there put 8243 into the survey number box at the right hand side to take the survey.
I'm now offering my articles for syndication on your website All you have to do is paste SOME code where you want the article to appear and every 10 to 14 days when I update it on my end it will display a fresh article on web design/ maintenance on your site. Easy to do and gives you fresh content without any work whatsoever. For more info and to get to the code Click Here.
Thanks for being a subscriber and I'll see you next time!
If you enjoy this ezine and would like to make a small donation
please go to http://tinyurl.com/21se
Disclaimer: Merle's World does not accept any responsibility
for any liabilities as resulting from any claims in this newsletter
or by the advertisers in it. This newsletter is for informational
purposes only. We respect your privacy and do not share our
mailing list with anyone. All content provided "as is"
without warranty of any kind. Comments in this ezine are strictly
the opinion of the publisher. Merle does not endorse, and
is not responsible for, the above ads. Please use your own
discretion when responding to ads in this ezine. Copyright
2001-2003 All Rights Reserved. View our Privacy
Policy and our...Site
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