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Merles Mission Ezine- Subscribe Today

"The Best of the Net Straight to Your Door


October 30, 2003 Issue #122
ISSN: #1527-3105

Edited & Published by: Merle- Merle@MerlesWorld.com http://www.MerlesWorld.com/

Donations Wanted: If you enjoy this ezine and feel you have gained valuable information from it, please make a donation. If you prefer to donate using PayPal use this link. Your small gifts will help support the website and this newsletter (and bones for "the boys"). Dakota says "woof, woof" which means "thanks".

One Liner:

""Hard work will pay off later. Laziness pays off now!"


Compliments of Siglets

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In this issue
=> 1. News From the Net
=> 2. Feature Article-"And You Thought Popularity Only Mattered in School"
=> 3. Webmaster Resources
=> 4. Promotional Resources
=> 5. Other Ezines of Interest
=> 6. Just for Fun or Useful
=> 7. E Books and Things of Interest to Publishers
=> 8. Freeware and Shareware to Download
=> 9.Subscribe/Remove Information
***************************************

Editors Note- From Merle

Hi Gang,

Happy Halloween! Trick or Treat smell my feet, give me something good to eat....or so the song goes. Funny, you don't hear kids say this anymore. Whatever happened to earning your treats? The boys Halloween picture came out really cute and I put together a little collage you
can peek at..

http://www.merlesworld.com/halloween/boys_halloween.html

If you don't have a high speed connection it may take a minute to load, but I promise it's worth it. Are these not the cutest faces you've ever seen? OK, I'm bias, but aren't all good Moms? <grin> Did I forget to tell you I'm a little crazy too? If so, now you know.

Anyone heard anything new out of Clickbank? The new changes to come in December were all that was being talked about on discussion boards everywhere and now silence. If anyone knows something I don't, please share. I sure hope they come up with a better plan then the first one they had, which was to disable the old hoplinks.Now that was a dumb marketing move. Anyone that's been working the Net for years has thousands of links plastered everywhere that would suddenly be rendered useless. Yes, there was talk of being able to redirect them, but to where? Hardly a solution.

Did I tell you I started a new exercise class? I usually work out at home with videos here and there but my sister-in-law and I thought we would take a class together. It's twice a week for an hour with weights and it's a total body workout. Ask me, I know, my body hurts sometimes the day after, but I guess that's a good thing unless you need to be able to walk or something. All kidding aside I've always been a firm believer in exercise
and think the body is like a car, if you don't maintain it when you get older it's just going to fall apart. I call it Maintenance and as a woman I've got to tell you there's a lot of it to be done. It get's downright tiring. I always wonder why men can get away with getting older gracefully but a woman can't. If she starts to turn gray, she's called an old lady but a man with gray hair is considered distinguished. Where's the fairness in that?

If you're going out trick or treating tonight, have fun,and remember, just because your not a kid anymore doesn't mean you can't enjoy these special days. After all, we're all kids inside. In my case "a big kid", but still a kid
at heart. So enjoy yourself and get dressed up too, it'll make you feel good.

If you haven't been over to our site's discussion board you might want to join in on the fun.
http://www.merlesworld.com/webbbs/webbbs_config.pl

I'd love to hear your comments over at our discussion board.

This week's winner for a free ad is....Mike of http://www.homebusinesshelper.com

For your own chance to win fill in the survey. You'll find the link at the very bottom of this ezine. A winner is pulled twice a month. Enter now.

Thanks for joining me, let's get to the good stuff.

If you have any comments you can send them to Me.

Merle

http://www.MerlesWorld.com
http://www.EzineAdAuction.com
http://www.MCPromotions.com


News from the Net

Speaker May Force House Anti-Sp^m Vote
http://www.the-dma.org/cgi/dispnewsstand?article=1593

-----------
Married People Spend More Cash Online
http://siliconvalley.internet.com/news/article.php/3102121

----------
Browser Changes to Hit Online Market
http://www.internetnews.com/IAR/article.php/3101661

--------
Yahoo Dumps ESpotting
http://www.internetnews.com/IAR/article.php/3102451

 

 
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Feature Article

"And You Thought Popularity Only Mattered in High School"

By Merle http://MCPromotionsPress.com

Remember the most popular kids in High School? Everyone
wanted to be around them, date them or be friends with
them. Being seen with the "in crowd" you look good.
Popularity has its advantages. Turn the clock forward
a few years and throw in the Internet, and even though
you might be long past your school days, being popular
still has its perks.

What I'm referring to is called "Link Popularity," and
if you don't have the faintest clue what I'm talking
about, strap on your seatbelt -- we're going for a ride.

Link popularity is very important to your website and
can give you an "edge" when it comes to ranking with the
search engines. Oh, I see I have your attention now. Your
site's link popularity is based on how many other "quality"
related sites link to yours. It's based on incoming and
outgoing links so don't overlook the fact of setting up
your own "links page" to reciprocate a link to all of the
websites who have agreed to link to yours.

The reason why search engines give sites with more links
a higher rating is based on the logic that if other
sites are linking to a site, it must contain valuable
content. Thus you'll score a few extra points for being
so popular and end up ranking higher.

What kind of sites should you link to, and how do you
find them? Good questions. Most site owners' biggest
fear is linking to their competitors. Not a great idea.
Instead of looking at it that way, what you want to do
is find "complementary" sites that will enrich your
website while making it more of an informative resource.
For example, say you have a landscaping /nursery site.
You could link to sites that explain how to grow better
flowers or shrubs, how to treat soil, tips and tricks of
landscaping design, etc. All of these sites will enrich
yours by providing more information on a subject your
website guests are already interested in..

So how do you find link partners? The easiest place to
start is with the search engines, by typing in keywords
that relate to your site's theme and searching for
complementary websites. You might want to check a site's
page rank with Google before deciding if it will make
a good linking partner. The experts say you should look
for sites with a page rank of at least 2 or higher.
Page rank can be checked with the Google toolbar.

Once you find some suitable partners, you'll want to
email each site owner asking if they would be interested
in swapping links with you. They may receive many such
inquiries so you'll want to make yours stand out from
the crowd by complimenting them on their site and telling
them the benefit of linking to your site.

I'd strongly suggest you stay away from banner and
button linking and use text links, for a few reasons.
The biggest is if you can write a fun, interesting site
description for yourself and use your key phrase in that
description, it will also rank higher with the search
engines. Remember this when sitting down to write up
your link text for the exchange. Smart website owners
know this and use it to their advantage.

If you would like automate the "link exchange process"
there are software and services that will help speed
up the process. Let's look at a few:

1) LinksManager: http://LinksManager.com

If you'd like to use a 3rd party service to automate
the process and can afford $19.95 a month, LinksManager
does a great job. No software to install and you can
import your current links page easily. Offers a 30 day
free trial.

2) LinkageExpress.com: http://www.LinkagExpress.com

If you don't want to do the job yourself you can pay
this company to find link partners for you. Twenty-five
link partners will cost you $497.00, and the prices
go up from there.

3) Zeus: http://www.Cyber-Robotics.com

A software program that actually goes out and finds link
partners for you. A demo version is available for free
but the pro version will run you $195.00

4) Reciprocal Marketing: http://www.ReciprocalMarketing.biz

An outside service that handles finding and setting up
reciprocal links for you. They only charge $1.00 per link.

5) Links 2.0:
http://www.gossamer-threads.com/scripts/links/index.htm

Links is an easy-to-use Directory Management program.
It allows you to run a complex link directory without
being overwhelmed by editing and updating htm pages.
You can download it for $150.00

6) Link Survey:
http://antssoft.com/linksurvey/index.htm?refchr

Multi-purpose software that can compare inbound links
of your website with those of your competitors, locate
potential high-quality link partners of your website,
and more. Buy it for $39.95 or download the free trial
version.

7) Arelis: http://www.axandra.com/arelis/index.htm

Software to automate the process of finding link partners
also has a great "Find Competitor Links" feature that
allows you to quickly find all Web sites that link to
your competitors, and these are good candidates to have
link to your site. Free trial version available.

So how popular are you? There are many ways to test
your website's popularity right online without the
expense of software. They all pretty much work the
same way: Just enter your url and hit submit.
Some of them are:

1) MarketLeap: http://marketleap.com/publinkpop/

2) I Need Hits http://www.ineedhits.com/free/popularity/

3) AddMe http://www.addme.com/popularity.htm

4) Submit Corner http://www.submitcorner.com/Tools/Assessment/

5) Link Popularity http://checkyourlinkpopularity.com/

6) Market Post ion http://linkpopularitycheck.com/

7) LinkPopularity.com http://www.linkpopularity.com/

If after checking your popularity you find out you're
lacking in the "popular" department, you'll need to get
busy with your research and start compiling a list of
possible linking partners. Yes, it does take time, but
the benefits of a good linking strategy are well worth
it.

If you'd like to read more on link popularity check out
some of these great sites:

1) Linking 101: http://www.linking101.com/

Plenty of good resources to help you with your link
popularity.

2) Eric Ward: http://ericward.com/articles/primer.html

An excellent primer on linking.

3) Spider Food:
http://www.spider-food.net/link-popularity.html

Excellent information on linking strategy.

4) Linking Matters: http://linkingmatters.com/

You'll find more information here than you'll know what
to do with. Don't forget to download the 33-page PDF
report for even more resources.

5) Axandra:
http://www.axandra.com/arelis/increase-link-popularity.htm

A free ebook on linking especially geared towards those
who are using Arelis Software.

Remember, "no man is an island," and that is especially
true on the Internet. Make sure you're seeking out other
quality ,related sites and exchanging links with them
on a continual basis. By doing so, you'll make your
website a more valuable resource and increase your search
engine ranking at the same time... and that's one
"popular" marketing idea.

**********************************************
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising
are Made"-Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Free E-book on how to
write "glowing" ezine ads.....Download Now at
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************************************************

Anyone may reprint the above article in your ezine
or website as long as the sig line is kept intact.

 

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Webmaster Resources

 

Encode Your Email Address

Want to hide your email address from spammers?
Sure you do. Then drop it into this form and it
will spit out a decimal equivalent that you can
paste into your web pages.

http://www.wbwip.com/wbw/emailencoder.html

--------

Public DNS Service

"The Public DNS Service is a public service provided
by Granite Canyon Group, LLC. The Service offers
both primary and secondary DNS free of charge to
anyone who asks. The Service maintains UPS protected
FreeBSD servers that satisfy DNS queries."

http://www.granitecanyon.com/

-------

FTP Pie Software

Use this free software to check on how much you've
use of your available web hosting space. Shows you
what you've use in a simple pie chart. Now you can
know in a glance if you're almost out of space or
you have nothing to worry about.

http://tinyurl.com/t5sr

-------

LayoutoMatic

We've all heard about making table less website pages
with CSS but as they say "it aint easy". If you'd like a
kickstart try this online generator that allows you to
choose from a few different table layouts, like 3 column,
2 column, then it generates the code and allows you to
download a HTML page. To make it look good you'll have
to play around with it and adjust the colors, but hey, it's
free and it's cross browser compatible.

http://www.inknoise.com/experimental/layoutomatic.php




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Useful Tips
***********************************

Surfing Tips

If you're a true Cyber Freak when you surf the Net you
have 3 or 4 browser windows open all at the same time.
Say you're surfing along and you see a link you want to
click on but don't want to lose your current spot so what
do you do? Just hold down the shift key while you click
on the link and it will automatically open in a new window.

I couldn't live without this trick and I just know that
you're going to love it too!


Promotional Resources

"Confessions of a Shameless Internet Promoters"

Discover the BEST of the best online marketing strategies
and secrets to success from the world's top online
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spill their guts in this brand new book by Debbie Allen.
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Ezines of Interest

If you'd like to swap ads with this ezine please send your
requests to mailto:adswap@merlesworld.com Please include
your ezine name and the number of subscribers.
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--------------

ATTENTION: Small Online Biz Owners!

If you're trying to market your Website and are not
sure where to turn, subscribe to MC Promotions Press
Newsletter and get the information you need to be a
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Sites that will help you. Little known advertising
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http://www.MCPromotionsPress.com


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For Fun or Useful

Private Islands

They say no man is an island, but that shouldn't stop
you from owning one. If the price tag is a bit expensive
you can rent an island of your very own. Now this is
my cup of tea. I knew Gilligan was onto something.

http://www.vladi-private-islands.de/home_e.html

---------

BlogSnob

"BlogSnob is a free service that allows you to publicize
your personal site. It's basically an ad exchange for
Blogs. The simple text ad blends into your site design.
You can easily customize how the ad appears on your
site." This is sort of like a "webring" for bloggers
with a twist.

http://blogsnob.simpleads.net/

-------

American Humane

"The mission of American Humane, as a network of
individuals and organizations, is to prevent cruelty,
abuse, neglect, and exploitation of children and
animals and to assure that their interests and
well-being are fully, effectively, and humanely
guaranteed by an aware and caring society."

http://www.americanhumane.org/site/PageServer



 

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Ebooks and things of Interest to ezine publishers

Can you Cut and Paste?

Then you can have fresh syndicated content appear
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Free E-book 101 Super Tips

In Exe format this free ebook covers topics like
Newbies,Affiliate Programs,Web design and content
Website promotion, Merchant selling,Ebook publishing
Theme sites,Ezine Publishing, Security and recovery

http://www.supertips.com/101/index.htm

---------

Create MS Reader Ebooks

"The Reader Ebook Wizard allows you to publish text
and HTML documents as a Reader ebook. It simplifies
the tedious chores of package file creation, and ebook
source preparation - simply fill in the blanks and
publish, its that easy. Ebooks can be created from
scratch or from an existing .opf package file." Free
software to download.

http://tinyurl.com/t5r8

 

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Software and freeware


MT Blacklist

A Movable Type plugin to eradicate
comment and trackback spam. For
Movable Type Blogger users.

http://www.jayallen.org/projects/mt-blacklist/

-------

WireTap

"WireTap is a free product for MacOS X 10.2 or later
that allows you to record any audio playing on your
Mac, saving it to a file for later listening or
processing. This allows you to record news from
Internet radio stations such as the BBC News, sound
snippets from your favorite DVD movie, record the
audio from a game, or even iChatAV conversations."

http://www.ambrosiasw.com/utilities/freebies/

--------


Perfect Keylogger Lite

"Do you want to know what your buddy or co-workers
are doing online? Or perhaps you want to check up
on your children or spouse and know what they are
doing on the computer? With Perfect Keylogger it
is possible in just 2 minutes! This program runs
on the installed computer, fully hidden from its
users, and logs everything that is typed in a
protected file." The lite version is free.

http://www.blazingtools.com/bpk.html


 

 

 

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Important Stuff for Subscribers

Well, that wraps it up,once again thanks for joining me. If you have any comments please send them to comments@merlesworld.com or visit the site.

For advertising rates for this ezine send...mailto:advertising@merlesworld.com

Current subscriber base is over 4,800- My list is clean as all email addresses are removed the very first time they bounce. Back issues can be reviewed here...http://www.MerlesMission.com

If you are not a subscriber and would like to be send mailto:subscribe@merlesworld.com

For great web hosting or if you're in need of a programmer contact mailto:DavidBlack@SiteDesignandHosting.com .He's wonderful and an expert at what he does. Tell him "Merle" sent ya.

P.S. I am currently in need of testimonials for this ezine.If you enjoy it please let me know. Send to mailto:testimonials@MerlesWorld.com
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»

If you haven't yet filled in the subscriber survey, get your free gifts by doing it now..and be entered into a drawing for a free ad in this ezine. Winner pulled twice a month. You'll find the survey at:http://www.advancedsurvey.com/ when there put 901 into the survey number box at the top left to take thesurvey.

I'm now offering my articles for syndication on your website All you have to do is paste SOME code where you want the article to appear and every 10 to 14 days when I update it on my end it will display a fresh article on web design/ maintenance on your site. Easy to do and gives you fresh content without any work whatsoever. For more info and to get to the code Click Here.

Thanks for being a subscriber and I'll see you next time!

If you enjoy this ezine and would like to make a small donation please go to http://tinyurl.com/21se


Disclaimer: Merle's World does not accept any responsibility for any liabilities as resulting from any claims in this newsletter or by the advertisers in it. This newsletter is for informational purposes only. We respect your privacy and do not share our mailing list with anyone. All content provided "as is" without warranty of any kind. Comments in this ezine are strictly the opinion of the publisher. Merle does not endorse, and is not responsible for, the above ads. Please use your own discretion when responding to ads in this ezine. Copyright 2001-2003 All Rights Reserved. View our Privacy Policy and our...Site Disclaimer

 

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