
"The Best of the Net Straight to Your Door
October 30, 2003 Issue #122
ISSN: #1527-3105
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Compliments of Siglets
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=> 1. News From the Net
=> 2. Feature Article-"And
You Thought Popularity Only Mattered in School"
=> 3. Webmaster Resources
=> 4. Promotional Resources
=> 5. Other Ezines of Interest
=> 6. Just for Fun or Useful
=> 7. E Books and Things of Interest
to Publishers
=> 8. Freeware and Shareware to Download
=> 9.Subscribe/Remove Information
***************************************

Hi Gang,
Happy Halloween! Trick or Treat smell my feet, give me something
good to eat....or so the song goes. Funny, you don't hear
kids say this anymore. Whatever happened to earning your treats?
The boys Halloween picture came out really cute and I put
together a little collage you
can peek at..
http://www.merlesworld.com/halloween/boys_halloween.html
If you don't have a high speed connection it may take a minute
to load, but I promise it's worth it. Are these not the cutest
faces you've ever seen? OK, I'm bias, but aren't all good
Moms? <grin> Did I forget to tell you I'm a little crazy
too? If so, now you know.
Anyone heard anything new out of Clickbank? The new changes
to come in December were all that was being talked about on
discussion boards everywhere and now silence. If anyone knows
something I don't, please share. I sure hope they come up
with a better plan then the first one they had, which was
to disable the old hoplinks.Now that was a dumb marketing
move. Anyone that's been working the Net for years has thousands
of links plastered everywhere that would suddenly be rendered
useless. Yes, there was talk of being able to redirect them,
but to where? Hardly a solution.
Did I tell you I started a new exercise class? I usually
work out at home with videos here and there but my sister-in-law
and I thought we would take a class together. It's twice a
week for an hour with weights and it's a total body workout.
Ask me, I know, my body hurts sometimes the day after, but
I guess that's a good thing unless you need to be able to
walk or something. All kidding aside I've always been a firm
believer in exercise
and think the body is like a car, if you don't maintain it
when you get older it's just going to fall apart. I call it
Maintenance and as a woman I've got to tell you there's a
lot of it to be done. It get's downright tiring. I always
wonder why men can get away with getting older gracefully
but a woman can't. If she starts to turn gray, she's called
an old lady but a man with gray hair is considered distinguished.
Where's the fairness in that?
If you're going out trick or treating tonight, have fun,and
remember, just because your not a kid anymore doesn't mean
you can't enjoy these special days. After all, we're all kids
inside. In my case "a big kid", but still a kid
at heart. So enjoy yourself and get dressed up too, it'll
make you feel good.
If you haven't been over to our site's discussion board you
might want to join in on the fun.
http://www.merlesworld.com/webbbs/webbbs_config.pl
I'd love to hear your comments over at our discussion
board.
This week's winner for a free ad is....Mike of http://www.homebusinesshelper.com
For your own chance to win fill in the survey. You'll find
the link at the very bottom of this ezine. A winner is pulled
twice a month. Enter now.
Thanks for joining me, let's get to the good stuff.
If you have any comments you can send them to Me.
Merle
http://www.MerlesWorld.com
http://www.EzineAdAuction.com
http://www.MCPromotions.com

Speaker May Force House Anti-Sp^m Vote
http://www.the-dma.org/cgi/dispnewsstand?article=1593
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Married People Spend More Cash Online
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Browser Changes to Hit Online Market
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"And You Thought Popularity Only Mattered in High School"
By Merle http://MCPromotionsPress.com
Remember the most popular kids in High School? Everyone
wanted to be around them, date them or be friends with
them. Being seen with the "in crowd" you look good.
Popularity has its advantages. Turn the clock forward
a few years and throw in the Internet, and even though
you might be long past your school days, being popular
still has its perks.
What I'm referring to is called "Link Popularity,"
and
if you don't have the faintest clue what I'm talking
about, strap on your seatbelt -- we're going for a ride.
Link popularity is very important to your website and
can give you an "edge" when it comes to ranking
with the
search engines. Oh, I see I have your attention now. Your
site's link popularity is based on how many other "quality"
related sites link to yours. It's based on incoming and
outgoing links so don't overlook the fact of setting up
your own "links page" to reciprocate a link to all
of the
websites who have agreed to link to yours.
The reason why search engines give sites with more links
a higher rating is based on the logic that if other
sites are linking to a site, it must contain valuable
content. Thus you'll score a few extra points for being
so popular and end up ranking higher.
What kind of sites should you link to, and how do you
find them? Good questions. Most site owners' biggest
fear is linking to their competitors. Not a great idea.
Instead of looking at it that way, what you want to do
is find "complementary" sites that will enrich your
website while making it more of an informative resource.
For example, say you have a landscaping /nursery site.
You could link to sites that explain how to grow better
flowers or shrubs, how to treat soil, tips and tricks of
landscaping design, etc. All of these sites will enrich
yours by providing more information on a subject your
website guests are already interested in..
So how do you find link partners? The easiest place to
start is with the search engines, by typing in keywords
that relate to your site's theme and searching for
complementary websites. You might want to check a site's
page rank with Google before deciding if it will make
a good linking partner. The experts say you should look
for sites with a page rank of at least 2 or higher.
Page rank can be checked with the Google toolbar.
Once you find some suitable partners, you'll want to
email each site owner asking if they would be interested
in swapping links with you. They may receive many such
inquiries so you'll want to make yours stand out from
the crowd by complimenting them on their site and telling
them the benefit of linking to your site.
I'd strongly suggest you stay away from banner and
button linking and use text links, for a few reasons.
The biggest is if you can write a fun, interesting site
description for yourself and use your key phrase in that
description, it will also rank higher with the search
engines. Remember this when sitting down to write up
your link text for the exchange. Smart website owners
know this and use it to their advantage.
If you would like automate the "link exchange process"
there are software and services that will help speed
up the process. Let's look at a few:
1) LinksManager: http://LinksManager.com
If you'd like to use a 3rd party service to automate
the process and can afford $19.95 a month, LinksManager
does a great job. No software to install and you can
import your current links page easily. Offers a 30 day
free trial.
2) LinkageExpress.com:
http://www.LinkagExpress.com
If you don't want to do the job yourself you can pay
this company to find link partners for you. Twenty-five
link partners will cost you $497.00, and the prices
go up from there.
3) Zeus:
http://www.Cyber-Robotics.com
A software program that actually goes out and finds link
partners for you. A demo version is available for free
but the pro version will run you $195.00
4) Reciprocal Marketing: http://www.ReciprocalMarketing.biz
An outside service that handles finding and setting up
reciprocal links for you. They only charge $1.00 per link.
5) Links 2.0:
http://www.gossamer-threads.com/scripts/links/index.htm
Links is an easy-to-use Directory Management program.
It allows you to run a complex link directory without
being overwhelmed by editing and updating htm pages.
You can download it for $150.00
6) Link Survey:
http://antssoft.com/linksurvey/index.htm?refchr
Multi-purpose software that can compare inbound links
of your website with those of your competitors, locate
potential high-quality link partners of your website,
and more. Buy it for $39.95 or download the free trial
version.
7) Arelis: http://www.axandra.com/arelis/index.htm
Software to automate the process of finding link partners
also has a great "Find Competitor Links" feature
that
allows you to quickly find all Web sites that link to
your competitors, and these are good candidates to have
link to your site. Free trial version available.
So how popular are you? There are many ways to test
your website's popularity right online without the
expense of software. They all pretty much work the
same way: Just enter your url and hit submit.
Some of them are:
1) MarketLeap: http://marketleap.com/publinkpop/
2) I Need Hits http://www.ineedhits.com/free/popularity/
3) AddMe http://www.addme.com/popularity.htm
4) Submit Corner http://www.submitcorner.com/Tools/Assessment/
5) Link Popularity http://checkyourlinkpopularity.com/
6) Market Post ion http://linkpopularitycheck.com/
7) LinkPopularity.com http://www.linkpopularity.com/
If after checking your popularity you find out you're
lacking in the "popular" department, you'll need
to get
busy with your research and start compiling a list of
possible linking partners. Yes, it does take time, but
the benefits of a good linking strategy are well worth
it.
If you'd like to read more on link popularity check out
some of these great sites:
1) Linking 101: http://www.linking101.com/
Plenty of good resources to help you with your link
popularity.
2) Eric Ward: http://ericward.com/articles/primer.html
An excellent primer on linking.
3) Spider Food:
http://www.spider-food.net/link-popularity.html
Excellent information on linking strategy.
4) Linking Matters: http://linkingmatters.com/
You'll find more information here than you'll know what
to do with. Don't forget to download the 33-page PDF
report for even more resources.
5) Axandra:
http://www.axandra.com/arelis/increase-link-popularity.htm
A free ebook on linking especially geared towards those
who are using Arelis Software.
Remember, "no man is an island," and that is especially
true on the Internet. Make sure you're seeking out other
quality ,related sites and exchanging links with them
on a continual basis. By doing so, you'll make your
website a more valuable resource and increase your search
engine ranking at the same time... and that's one
"popular" marketing idea.
**********************************************
Merle http://www.EzineAdAuction.com
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Anyone may reprint the above article in your ezine
or website as long as the sig line is kept intact.
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Useful Tips
***********************************
Surfing Tips
If you're a true Cyber Freak when you surf the Net you
have 3 or 4 browser windows open all at the same time.
Say you're surfing along and you see a link you want to
click on but don't want to lose your current spot so what
do you do? Just hold down the shift key while you click
on the link and it will automatically open in a new window.
I couldn't live without this trick and I just know that
you're going to love it too!

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If you'd like to swap ads with this ezine please send your
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Well, that wraps it up,once again thanks for joining me. If
you have any comments please send them to comments@merlesworld.com
or visit the site.
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For great web hosting or if you're in need of a programmer
contact mailto:DavidBlack@SiteDesignandHosting.com
.He's wonderful and an expert at what he does. Tell him
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